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Lee Iacocca
Lee Iacocca, born as Lido Anthony Iacocca, is a businessman who
attained a celebrity status by reviving the fortunes of automobile manufacturer
Chrysler Corporation which was on the verge of bankruptcy when he took over as
the CEO. Previously, he had worked at the Ford Motor Company where he had
successfully designed several popular models of cars, the most notable of which
were the Ford Mustang, Ford Escort, Mercury Cougar and Mercury Marquis. He was
a brilliant employee at Ford and had eventually risen to the post of President.
However his business ideas were unorthodox and he possessed a brash management
style which brought him into conflict with Henry Ford II who fired him. Though
shocked at being fired from the company where he had put in three decades of
hard work, he was not away for long from the automobile business. Chrysler
Corporation which was performing very poorly in the market and suffering huge
losses invited him to join them. Ford’s loss proved to be Chrysler’s gain as
Iacocca engineered one of the most famous turnarounds in the history of
American automobile industry by rescuing the struggling corporation and
enabling it to register profits again. He was named the 18th-greatest American
CEO of all time by the Portfolio.
Childhood & Early Life
· Iacocca was born as
the son of Nicola Iacocca and Antonietta Perrotta. His parents were Italian
immigrants who ran a restaurant. His father was an astute businessman who also
owned a theatre and a car rental agency. Lee inherited the love for automobiles
from his father and also learned the skills of running businesses.
· He graduated from
the Allentown High School and attended Lehigh University from where he earned a
degree in industrial engineering. He won the Wallace Memorial Fellowship to
attend Princeton University where his electives were politics and plastics.
· He could not enlist
in the military during the World War II due to health reasons.
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Career
§ He joined Ford
Motor Company in 1946 as an engineer. However, he soon shifted to the
department of sales and marketing where he performed very well.
§ He was made the
assistant sales manager in the Philadelphia district where he launched the ’56
for 56’ campaign offering loans and down payment options on models of 1956 year
cars. The highly successful campaign made him a national hero.
§ He was named as the
vice-president of Ford’s car and truck group in 1960. He rose to the position
of executive vice-president in 1967.
§ He played a key
role in designing the Ford Mustang which was launched in 1964 and became one of
the most successful launches by the Ford Corporation. The Mustang was a sports
car with long hoods and short rear decks.
§ He directed the
design vice-president in modeling the Lincoln Continental Mark III car which
was sold from 1969 till 1971 in the U.S. The car was a personal luxury car
launched under the Lincoln Mark series by Ford.
§ Iacocca was made
president of the Ford Corporation in 1970. However, his unorthodox management
style and attitude brought him in conflict with Henry Ford II, the chairman and
CEO of Ford Corporation. After years of tension between the two, Iacocca was
finally fired from the company on 1978.
§ The automobile
company Chrysler Corporation was near bankruptcy at that time and they invited
Iacocca to become the president of the struggling corporation. He began
rebuilding the company upon his joining by downsizing and selling off the
loss-making division and by bringing in his associates from his former company.
§ In 1979, he
approached the U.S. Congress for a loan guarantee as the company needed heavy
financial investments for a turnaround. He received the loan guarantee from the
government in what many believed was an unprecedented move.
§ Under his direction
Chrysler released the Dodge Aries and Plymouth Reliant under the K-Car line in
1981. These compact cars were based on design proposals that Ford had rejected
while Iacocca was working for them.
§ Along with Hal
Sperlich, a former colleague from Ford, he brought to Chrysler the “Mini-Max”
project which resulted in the highly successful Dodge Caravan and Plymouth
Voyager in 1983.
§ With the success of
these cars, combined with other radical reforms which Iacocca brought about,
Chrysler was able to reverse its misfortune and pay back all its accumulated
debts, and even began to earn profits.
§ He directed
Chrysler to acquire AMC in 1987, bringing the Jeep division under the
corporation. The jeep division was considered to be among the most profitable
in automobile industry.
§ He became a
celebrity of sorts and appeared in a number of commercials for the company. By
the end of 1992 he retired as the President, CEO, and Chairman of Chrysler.
§ He has also
co-authored several books including his best selling autobiography, ‘Iacocca:
An Autobiography’ (1984).
Major Works
§ Iacocca, considered
as one of America’s greatest CEOs, is best known for rescuing the struggling
automobile company Chrysler Corporation from bankruptcy and revitalizing it.
Under his direction and guidance the company not only paid off all its debts,
but also started earning profits.
Awards & Achievements
§ He received the S.
Roger Horchow Award for Greatest Public Service by a Private Citizen in 1985.
Personal Life & Legacy
§ He married Mary
McCleary in 1956. They had two daughters. Mary died from diabetes in 1983.
§ He married for the
second time to Peggy Johnson in 1986 but their marriage was annulled the very
next year.
§ He married Darrien
Earle in 1991 and divorced her three years later.
§ Following the death
of his first wife from diabetes, he began to actively support the cause of
diabetes research. He is one of the main patrons of the research of Denise
Faustman at Massachusetts General Hospital.
§ The Lee Iacocca
Award, established by the Iacocca Family Foundation in 2006 is a prestigious
award that is given for Dedication to Excellence in Perpetuating An American
Automotive Tradition.
Trivia
§ This legendary
businessman played the character of Park Commissioner Lido in an episode of
‘Miami Vice’.
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Our Bangalore Branch Office :
House No.20, Nagamma Layout, Kullappa Circle, Nehru Main Road,
Near Om Shakthi Temple, Bangalore, Karnataka - 560084.
Near Om Shakthi Temple, Bangalore, Karnataka - 560084.
Mob : +91 - 99633 34337
http://www.indiannadiastrology.com
http://www.nadiastrologyhyderabad.com
http://www.nadiastrologytelangana.com
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